General Tire

CORONA, CA (March 18, 2018) - For the 11th straight year, Team Lucas will ride with General Tire in 2018.  The partnership includes major at-event exposure and network television coverage of the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling Series, Lucas Oil Drag Boat Racing Series, Lucas Oil Modified Series, Lucas Oil American Sprint Car Series, Lucas Oil Late Model Dirt Series, Lucas Oil AMA Motocross Championship, the Best in the Desert Series and the annual Chili Bowl from Tulsa, Okla.

In addition, General Tire will retain major signage at the "Diamond of Dirt Tracks," In addition, General Tire will retain major signage at the "Diamond of Dirt Tracks," Lucas Oil Speedway in Wheatland, MO, and Lucas Oil Stadium, home of the NFL's Indianapolis Colts.

General Tire again will have a large presence in MAVTV programming. General Tire will support the network's "King of the Cage" MMA broadcasts and again will sponsor the General Tire Power Programming Block which features two of MAVTV's top-rated shows: "Full Custom Garage" and the "OPTIMA Search for the Ultimate Street Car."

Television coverage beyond MAVTV Motorsports Network and Lucas Oil Racing TV, the first streaming TV network dedicated solely to motorsports, will include NBC, NBC Sports Network, CBS and CBS Sports Network.

"We're thrilled to be able to extend our partnership with General Tire," said Lucas Oil executive vice-president Bob Patison.  "General Tire shares our passion for motorsports and appreciates the inherent marketing value of the sport in all its various forms."

Travis Roffler, director of marketing at General Tire, credits the ability of Team Lucas to maximize marketing opportunities for the company's 2014 decision to increase its investment in the program, citing the Lucas Oil Off Road Series as an example.

"It's a terrific way to show fans that our tires can take an off-road pounding," he said. "If our product can stand up to the rigors of the Lucas Oil Off Road Racing Series, then it stands to reason that they'll wear well and hold up on someone's everyday truck.  Remaining involved with MAVTV programming and LucasOilRacing.TV is a very cost-effective way to continue to reach our core audience."

About General Tire

For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA; Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; FreestyleMx.com Tour; Zero One Odyssey; and Spec Tire of JeepSpeed. Team GP supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Camburg Racing, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, John Crews, Britt Myers, and Bill McDonald.

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